MISSION: E.G.O
If you were to die unexpectedly tomorrow and a doctor examined your body to understand why, what would they really find? Would they find your kindness? Your doubts? Your desires? Your quiet confidence in the one place you feel at home, and your shyness everywhere else?
Of course not!
They would find the same things they find in every body. The only real difference is how life ended. And that is where something important begins. Everything you think you are right now is built in your own mind.
Your fears, your courage, your hope, your loneliness, your belief in yourself. Your ego tells a story about you every single day and the world around you reflects it back to
YOU.
Because I cannot take a biopsy and find confidence and I cannot take a sample and find loneliness.
Those things live inside you. But that is where your power lives too. If who you are is a story you are telling yourself, then you can rewrite it. Not someday, now! You can choose to become someone braver, stronger, more honest, more
ALIVE!
That is why we named the brand after Adonis, a man from Greek myth. In Greek myth, Adonis was so perfect in every aspect of life that the gods turned jealous of him and struck him down. After his death he was made symbol of the seasons changing. But being perfect is subjective and not always possible. That’s why perfection is the target but the goal is empowering change just like
ADONIS.
Just like the seasons change, you are allowed to change too. No matter where you come from. No matter what you have been through. You are not trapped in who you were yesterday. You are allowed to become who you feel called to be today. That is our
MISSION!